Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring a digital marketing agency can be more cost-effective than you think.
Why Hire a Digital Marketing Agency for Your Campaign?
Manufacturers, retailers, e-commerce businesses, and other brands have serious incentives to outsource digital marketing.
1. A Well-Oiled Machine
At BKA Content, most of our team has been together for many years. We know each other’s strengths, abilities, personalities, and work styles.
This type of close-knit group can deliver fantastic results:
- Faster project completion
- Clearer communication
- Higher content quality
- Improved satisfaction and work output
It’s not easy to put together such a cohesive team in-house. You could say it’s the “secret recipe” of our services.
2. Broad Expertise in Digital Marketing Avenues
Digital marketing agencies know online advertising in depth. You get access to decades of expertise in:
- Search engine optimization
- Content marketing
- Pay-per-click advertising and Google Analytics
- White-hat link building
- Social media management
- Local SEO
To enjoy the same capabilities in-house, you would have to hire many marketing professionals.
3. Fewer Obstacles and Management Tasks
Launching a digital marketing team from scratch is no easy task. It takes time to search for good people, organize them, train them, set objectives, and get to work. The startup phase can require significant capital.
With a third-party marketing agency, you hit the ground running. The infrastructure for campaigns is already good to go. All you have to do is set the goal and some broad strokes. Agency professionals work out the fastest route from A to B for your business.
4. Results You Can Trust
One of the biggest reasons to hire a digital marketing agency is that you can count on good results. The proof is in the pudding, as they say.
At BKA Content, we have an excellent reputation for quality and customer satisfaction. We’ve built great relationships with clients in every industry by always delivering.
You can’t have this type of trust with new employees. Only time will tell how dependable they are, and in the meantime, you have to spend a lot of money.
5. Better Return on Investment
Experienced marketing teams can save you money. Instead of learning the hard way from avenues that don’t work, you skip directly to smart solutions from pros who keep up with industry advances.
For example, SEO content experts balance in-depth research, search optimization, brand voice, and audience goals simultaneously. They create higher-quality content more quickly.
Paid search campaigns are another example. Professionals know how to choose the right keywords for your target audience and which metrics to track. That way, you avoid overspending and targeting mistakes, major concerns with AI-assisted platforms such as Google Performance Max.
6. Simple Content Scalability and Adaptability
Another reason why hiring a digital marketing agency is a smart move is that it makes scaling your brand’s digital marketing a breeze. Whether you need 15 blog articles a month or 50 web pages in two weeks, an agency can deliver. This scalability is a huge help with seasonal content surges and sales opportunities that require moving fast.
In-house marketing has limits in proportion to the size of your team. People can only produce so many articles each week (the average is 1,000 to 2,000 words a day).
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