3. Moz: A Beginner-Friendly Keyword Research Tool
Moz is one of the most beginner-friendly keyword research tools. The Moz Keyword Explorer scores the priority of keywords based on click-through rates, difficulty and volume. You can also set your own score based on the importance of a keyword.
Use Moz Keyword Explorer to search for any keyword and view data to help you decide which keywords to prioritize in your on-page SEO strategy. The free version of Keyword Explorer supports 10 queries per month and provides up to 1,000 keyword suggestions and 10 search engine results page analyses for each query.
4. SEMrush: An Advanced Tool for Experienced SEO Strategists
Some keyword research services and tools are geared to users who have SEO experience. SEMush has advanced features and functions that are extremely useful for SEO pros who regularly create and track new content based on winnable keywords, but these tools can be overly specialized for beginners who are still learning how to research keywords and optimize on-page SEO.
SEMrush provides granular keyword data about search volume and traffic, competitive keyword gap analysis and search engine results page features. Free users can generate up to 10 analytics reports per day and track 10 keywords. Here at BKA Content, we primarily use SEMrush for all of our content tracking, and it does a fantastic job of mirroring the results we are tracking on Google Analytics. If you’re interested in checking it out, use our partner link to get a week of free SEMRush before making a commitment.
5. Google: General Keyword Research Services To Support Your Site
The leading search engine also offers several free tools that you can use for keyword research. Google Keyword Planner is a tool for developing pay-per-click search ads that is free to Google Ads users. Keyword Planner is less relevant for extensive organic SEO strategies, but provides basic data on monthly search volume and related keywords.
While Google Search Console is not a dedicated keyword research tool, this service shows queries that drive traffic to your site that you can use to identify keywords. It’s also nice that it comes directly from the source (if only they would give us more info than they do!). Lastly, Google Trends is a free resource that shows trending keywords by region over time.
Here’s a quick video showing how to use the free Google Keyword Planner for keyword research:
What To Look For in a Keyword Research Service
When you are ready to do keyword research, you should look for a service or tool that meets your needs and matches your level of SEO experience. Even if you don’t have much personal expertise, a service that has SEO experts do keyword research on your behalf can identify the best keywords to raise the search ranking of pages on your website and attract visitors who have the intention to convert.
You can use keyword research tools to make data-driven decisions, but there is no substitute for extensive SEO experience. Some tools can recommend keywords that you may find easier to rank for, but you will still have to decide whether these keywords are relevant to your website.
Whether you choose to have an SEO company research keywords for your site or try a do-it-yourself tool, it’s useful to reference current search volume data, changes over time and competition for the most relevant keywords. The right services and tools can provide accurate and useful keyword data to help you make informed decisions about on-page SEO.
Choose From the Best Keyword Research Services
BKA is a top SEO company / keyword research service thanks to our experienced SEO strategists who can do the research for you and explain how you can use keywords to raise the rank of your website in search engine results. BKA Content stands above other SEO agency competitors in that it can create high-quality, original content that draws traffic to your website and keeps providing value over time. Get started now with our affordable SEO services for small businesses.