If local clientele is important for your company, you should look for ways to you can expand Google My Business reach. Over 80% of consumers rely on these listings to decide which companies to do business with.
Where should you start when enhancing your Google My Business visibility? Review our top suggestions for how to drive traffic to your Google My Business listing.
Why Expand Your Google My Business Reach
Google My Business (also known as GMB and Google Business Profile) is a free tool for managing your online presence across Google’s services. A strong profile helps customers learn more about your business and how to contact you.
These features also help you improve local search engine optimization (SEO) performance. As a result, your company is more likely to show up at the top of Google search results and on its maps.
Expanding your Google My Business reach enhances your brand’s credibility. The tool lets you engage with your target audience with posts. These help people gain a better understanding of who you are and the services you offer. Reviews can build social proof with positive testimonials.
Also, when you promptly respond to comments and questions, people learn that you’re a company that takes care of its customers. Customers can also make reservations through Google My Business, which is a smart way to boost conversions.
10 Tips To Enhance Your Google My Business Visibility
Expand the Google My Business reach of your company with the following ideas.
1. Make Sure You Have a Complete Profile
Fill out all applicable fields when setting up your profile, and try not to leave any sections for later. Ensure that all information is accurate and up-to-date to avoid misleading potential customers. You must also continually check your profile because it takes a few days for changes to appear. Carve out time to provide information for every section and regularly review that all uploads are active.
If you already have a profile, you may have rushed to get it done because of being busy and left some portions blank. Go back and ensure you’ve filled out everything, including attributes, services, categories, products, and photos.
2. Post Regularly
Your profile shouldn’t be static. Provide important updates about your business with regular posts to expand your Google My Business reach. Include recent offers and promotions that drive traffic to your location.
Also, share photos of recent events and customers. These show people that you’re active and satisfying your patrons.
3. Use Links in Your Listing and Posts
Links to the appropriate landing page drive traffic to your site and enhance your profile. The web page you choose can affect the relevance of your listing and where it ranks in search results. Check your listing and page rankings to optimize your site’s SEO and expand your Google My Business reach.
4. Get as Many Reviews as You Can Organically
Whenever possible, encourage customers to leave reviews. Good reviews are one of the best ways to attract more customers. Positive ratings also help boost your ranking with Google, which puts you higher in search results for greater visibility.
Remember that you must try to get good reviews organically. Google discourages incentivizing customers for reviews, as it could lead to penalties or reduced trust in the authenticity of reviews. Make it easy for customers to leave those reviews with links or QR codes to expand your Google My Business reach.
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