Inbound marketing through content creation gets a great return on investment — if you do it right. The only way to be sure you’re going in the right direction is with content marketing metrics. Indeed, 76% of companies that measure content marketing success metrics have a clear understanding of content performance. How come the rest…
2. Roofing Webmasters Roofing Webmasters is a small SEO agency that puts its focus on serving specialty service providers nationwide. They use their own DataPins geo-targeting software to boost their local roofing SEO service’s performance on map apps. The company also handles website design and reputation management. Though the name implies that they only handle…
Many marketers start with Google Keyword Planner for search engine optimization (SEO) research. However, Google created the tool for pay-per-click (PPC) ads, so how accurate is Google Keyword Planner for SEO? The answer matters because good data-driven marketing can increase brand awareness by 50%. Learn whether Google Keyword Planner is accurate and how other tools…
Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by…
Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring a digital marketing agency can be more cost-effective than you think. Why Hire…
What Is the Difference Between Yoast SEO and Yoast SEO Premium? An honest features comparison can help you decide whether Yoast SEO premium is worth it for your needs, budget, and time constraints. Yoast SEO (Plain Yogurt Edition) The original version of Yoast is easy to install and a breeze to use. It gives you…