Category: Content Marketing

Keyword Research Before you start coming up with topics and writing content for your website, it’s time for keyword research. You can start by using keyword generator tools to find new search terms related to ones you’re already ranking for or by using competitor analysis to see what’s driving traffic to your competitors’ websites.  Once…

Are you operating a brick-and-mortar or service-based business with a physical presence in different areas? Then, you should have a search engine optimization (SEO) strategy for multiple locations.  A digital presence in each of the areas you serve boosts your online and physical traffic. Google reports that 60% of smartphone users will contact a business…

Google’s push toward transparency in search results just took a significant step forward with the introduction of a new labeling system for AI-generated content. While the tech giant announced similar labels for YouTube content back in March, this latest move is aimed at helping users distinguish between human-created and AI-generated material in their search results. …

How To Check Keyword Ranking in Google Analytics Step by Step We have a smidgeon of bad news. The latest version of Google Analytics, GA4, doesn’t let you track keyword rankings directly anymore. Fortunately, we know a workaround. You need to follow several steps to link GA4 with Google Search Console for web owners. 1.…

If you’re a digital marketer in the 21st Century, then you’ve likely heard of Moz — the world’s leading search engine optimization (SEO) software company. Moz is known for its comprehensive suite of SEO resources, educational content and research data. Through its offerings, Moz helps businesses small and large improve their online visibility and search…

AI voice is infiltrating our digital lives in the same way rain droplets infiltrate the soil in an oncoming downpour. The AI voice generator market is expected to shoot from US $1.5 billion in 2023 to $6.4 billion by 2033. Bring on the storm.  We all understand the opportunities generative AI presents for content creators…

Creative content writing today is both a science and an art form: It’s powerful, measurable and, most importantly, successful in aiding companies in their quest to achieve marketing goals. From crafting compelling content that resonates with your audience to decoding the complexities of SEO writing, the scope of content creation is vast and varied. The…

When you search for something on Google, the first thing you’ll see in the search engine results pages (SERPs) won’t always be an organic website listing. It won’t always be a SERP feature (a featured snippet or a “People also ask” listing) either. In fact, there’s only one thing that can outrank both: an ad.…

Look at AutoComplete Have you noticed that, when you start typing in the search bar, the browser offers suggestions to complete the phrase? These don’t come out of thin air. The algorithm takes note of what people are currently looking for, and these could be great keyword opportunities sitting right under your nose! Keep in…

Twenty-five years ago, marketers would say success is all about having a strong presence on television and radio. In 2024, the channel of choice has shifted to social media — specifically, Instagram. The tricky part about social media is that it’s constantly evolving. Instagram, for example, has gone from a predominately photo-sharing app to a…