Category: Content Marketing

Why Is SEO Rich Text Important for Your Content? Adding structured data doesn’t directly affect search rankings. Google doesn’t automatically rank websites with schema higher than ones without. That said, SEO rich text does support your SERP efforts indirectly. 1. Smarter Web Crawling When Google’s crawlers index a web page, they look at HTML elements…

Keyword optimization remains an essential component in any successful content marketing strategy — it’s just gotten more nuanced over time. “Keyword stuffing” will no longer game the system and will, in fact, work against you. Year after year, Google moves the goalposts back on keyword optimization best practices. Techniques that worked just one year ago…

Everyone loves a good competition, but one matchup you won’t see is the San Francisco 49ers versus the Bellflower Buccaneers youth football team. It doesn’t take a genius to know that pro athletes would crush eighth graders every time. The same goes for SEO. When choosing keywords for your content strategy, you should focus on…

I’m just gonna say it: If we didn’t crave the chaos, we wouldn’t have chosen marketing. We would’ve done Mom and Dad proud with a shiny degree in accounting or economics. But no — many will say the wild ride chose us, and here we are, turning madness into mastery.  Yep. Marketing is a cacophony…

3. Use Keywords in Your Article Title (H1) If possible, put the keyword in the title of your page. Since Google pairs this title header with your meta description to paint a picture of what your content is about, having the keyword in the title is very helpful as long as it can be used…

4. Local Search Fuel  Local Search Fuel is part of the Hurrdat marketing firm. That brand focuses on media and marketing for sports and entertainment companies, so this agency is likely a good fit for businesses in those niches.  Their $549 SEO starter package is another plan that is primarily for local businesses. Instead of…

Ever feel like you’re shouting into the void with your marketing efforts? You’re not alone. In today’s crowded marketplace, reaching your target audience can feel like finding a needle in a haystack.  But what if you could divide that haystack into more manageable piles?  That’s where audience segmentation comes into play. By segmenting your audience…

Note: this was originally published on contentmarketing.ai Firefly is one of Adobe’s latest releases, venturing into the world of digital art generation in March 2023. It both lights and speeds up designers’ workflows with innovative tools that scale creativity through AI-powered text-to-image generation. Like other AI image generators, Firefly bridges the gap between written text…

If one thing in the digital world is certain, your online presence means everything. Whether it’s a tech company looking to appear fast-paced and advanced or a local bakery hoping to come off as sweet and family-friendly, your digital persona can either make or break that image. And no one understands this better than Adriana…

What Is the Best Way To Search for Keywords? The best way to search for keywords on a website depends on the tools you have and your specific needs. You may find a combination of tools and techniques produces the best results. If you need in-depth keyword date, then keyword tools are often the most…