Artificial intelligence (AI) is no longer the futuristic tech of sci-fi movies — it’s a tool we use daily to boost productivity, creativity and personalized content. Think of it as a dictionary on steroids. AI content creation has shifted from a nice-to-have to an essential component of scaling efforts. But with all the buzz, it’s…
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Hashtags are to social media like the TV guide was to television: They help you find the content you’re looking for. As social platforms increasingly operate as search engines, connecting billions of users with people, places and products, that search directory becomes an increasingly valuable tool. If you want more of your audience to land…
Google Analytics 4 made monumental changes to metrics tracking for search engine optimization and pay-per-click campaigns. Instead of just seeing overall page traffic, now you get precise data for every stage in the customer journey. What’s the secret to GA4’s superpowers? Event tracking. By learning what event count is in Google Analytics and how to…
In a recent development, WordPress took a major step and banned thousands of customers from WP Engine, a popular managed WordPress hosting platform. The ban left many site owners frustrated and concerned about the future of their websites. Due to increased criticism from users across the platform, WordPress temporarily lifted the ban from September 27…
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When online users can choose from literally tens of millions of websites every time they browse the internet, conversions can be hard to come by. Combine that with today’s short attention spans and the fact that slight hiccups in customer experience can turn users off and make them leave the page, and it’s no wonder…
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Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring a digital marketing agency can be more cost-effective than you think. Why Hire…
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Picture this: You’re in a room with 100 people, and at the center is a delicious layer cake. You and around 70 others have forks in hand, ready to dig in. Sure, your fork gives you a shot at a slice, but many others are vying for the same piece. So when you’re standing face-to-face…
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Ever heard the phrase, “You can’t improve what you don’t measure”? That’s basically the golden rule of search engine optimization (SEO). If you’re not tracking your search engine results page (SERP) performance, you’re essentially wandering the keyword research wilderness without a map. SERP tracking gives you the vital data you need to make informed decisions,…
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If you’re here, scrolling through this page instead of the million others, you probably already know that social media can transform your brand from the depths of obscurity to household fame practically overnight. But we’re all battling on the algorithm’s frontline, fighting for precious seconds of our audience’s attention — competing for a connection, an…
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“Productivity.” That word is everywhere, right? Like that one song you didn’t ask to hear and that’s now stuck in your head on repeat. Every gadget, project management app and random internet article is promising to boost your productivity, skyrocket it or make you the most productive version of yourself ever. All based on solid…