Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features?
Over 44 million sites have used the platform, which means it must be worth investigating. Get a quick overview of this tool and how you can try it out.
Is Google Analytics Free?
Yes, the basic version of Google Analytics is free. It is part of the Google Marketing Platform and provides insights into your website performance to improve search engine optimization and marketing. It can also measure traffic and engagement for mobile and web apps. The current version is the fourth iteration, so people also refer to it as “GA4.”
To set up GA4 for free, create an account on the Welcome page by clicking the “Start Measuring” button. Then, follow the five steps steps that the site walks you through. If you need more help, Google also has a support page with a helpful tutorial video.
Does Google Analytics Cost Money if You Want Advanced Features?
Yes, you will have to pay to get the most advanced features of Google Analytics. Google calls this premium version “Analytics 360” and “GA 360.”
Be aware that the paid version starts at $50,000 a year ($4,166 a month). However, it’s a usage-based model, so prices can greatly vary, even going beyond $150,000 a year.
Also, you can only get the product through an authorized reseller. This is to ensure you have the highest level of support for the platform.
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